About the Artist

Hi, I’m Joanna, the hands and heart behind Letter Crafted Ink.

My love for calligraphy began in 2018, when my sister asked me to write out the place cards for her wedding. What started as simple request quickly revealed the power of personalized details and how something as simple as a name written by hand can make people feel seen, welcomed, and connected.

I believe there’s something magical about watching a name, message, or a moment come to life in real time. Live calligraphy and personalization slow us down just enough to feel connected whether it’s to a brand, a celebration, or even the people standing right beside us.

Whether I’m personalizing an item at a live brand activation or hand-lettering details for a wedding day, my goal is always the same: to create meaningful, fleeting moments that leave a lasting impression. From brand to consumer, bride to family member, these small, intentional touches turn experiences into memories.

The ink may dry and the moment may pass but personalized pieces become keepsakes that hold connection, emotion, and time itself.

That’s the magic I love creating, one letter at a time.

The lady with the pretty handwriting

Image of Joanna Smith standing behind a white table with various items on the table

“Magic exists. Who can doubt it, when there are rainbows and wildflowers, the music of the wind, and the silence of the stars? Anyone who has loved has been touched by magic. It is such a simple and such an extraordinary part of the lives we live.” — Nora Roberts